Never Quit: HEW Fitness Unveils Hell Week 2025 Teaser Trailer
Join Us for the 2025 Edition of HEW Hell Week
HEW Fitness is proud to announce the return of its most iconic event of the year: Hell Week 2025. Beginning Monday, August 25th, athletes and HEWmans alike will take on a five-day, high-intensity fitness challenge designed to test strength, endurance, and mental toughness. Inspired by Navy SEAL training, Hell Week is the ultimate opportunity to discover what you’re truly made of—and the best part? It’s completely scalable for every fitness level.
🔥 Watch the official Hell Week 2025 Teaser Video here: [YouTube Link]
What to Expect
Hell Week is known for its demanding benchmarks, but it’s also designed to be accessible and adaptable. Each workout is built with modifications so that beginners and elite athletes alike can dig in, push limits, and experience the growth that comes from hard exercise and relentless effort.
This year, we’re releasing each workout reveal on YouTube at 8:00 PM EST, giving participants the chance to prepare mentally and physically for the next day’s challenge. From heavy lifts to long grinds, every day will bring something new, something tough, and something that will make you stronger than you were the day before.
“At HEW Fitness, we believe strength is built in the moments when you want to quit but don’t,” said Nicholas Kukla, CMO of HEW Fitness. “Hell Week 2025 is more than just workouts—it’s about community, confidence, and the unstoppable power of refusing to quit.”
Key Highlights
Daily Benchmarks: Each day brings a unique workout, combining strength, conditioning, and grit. Whether it’s heavy barbell work, endurance tests, or mental grinders, each benchmark challenges you differently.
Scalable for All Levels: Every workout is accessible, with options to scale up or down. New to fitness? You’ll be supported. Experienced athlete? Prepare to be pushed to your edge.
Community Power: Hell Week is about more than reps—it’s about doing hard things together. Every HEWman is part of a team that cheers, supports, and motivates.
Exclusive Gear: Those who complete the challenge will have the opportunity to wear their accomplishment with limited-edition Hell Week 2025 apparel.
Who Can Participate?
Hell Week 2025 is for anyone. Whether you’re chasing your first pull-up or grinding through advanced benchmarks, the workouts are designed to meet you where you are. This event is about effort, not perfection.
👉 New here? Take advantage of our limited-time intro offers to jump into the community before Hell Week begins.
Subscribe to Our YouTube Channel
The best way to prepare for Hell Week is to subscribe to our YouTube channel. Every night starting Sunday, August 24th at 8:00 PM (EST), we’ll drop the next day’s workout, along with coaching insights and strategy tips. Subscribing ensures you’ll be first to know what’s ahead—and ready to crush it the next morning.
Join Us
Are you ready to take on the challenge of the year?
Check out your nearest HEW Fitness location and online at www.hewfitness.com. Don’t wait—this is one week you won’t want to miss.
About HEW Fitness
HEW Fitness is a community-driven gym dedicated to empowering individuals through strength-based interval training. Guided by our core values of H.E.A.R.T.—Hard Work, Energy, Acceptance, Relationships, and Teamwork—HEW Fitness offers a supportive and challenging environment where members build strength, confidence, and lifelong connections.
At HEW, we believe in the power of hard work, community, and the relentless pursuit of self-improvement.
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