We’re on a

mission

— to educate, motivate, and support any person seeking change in their fitness.

What we do

HEW Fitness transforms your health and wellness through a proprietary blend of functional strength, high-intensity interval, cardiovascular endurance, and core training.

We Create Challenge at HEW Fitness
We Provide Motivation at HEW Fitness
We Champion Belonging at HEW Fitness

Our vision

To build a Foundational Fitness movement, building strength and confidence through belief and hard work.

Our values

At our core, we have a fundamental values-based belief in all people — helping HEWmans everywhere feel welcome, gain confidence, and conquer goals.

We do this with H.E.A.R.T.

  • We have grit. We understand that we must rise to challenges and put in the effort to get results. Hard work, works! We strive for excellence in all we do.

  • We are welcoming, optimistic, and have fun together. Everyone leaves the gym feeling empowered and happier.

  • We care for people and we believe in everyone. We don’t judge. Every member is respected and important.

  • We support and inspire each other. We foster camaraderie. We get in the trenches together and form strong bonds that drive us to succeed. We have helpful hearts and lead with a service-first mentality.

  • We are all part of something bigger than ourselves and work together toward a common vision. Teamwork is the fuel that allows us to attain uncommon results.

welcome to the foundational Fitness movement

HEW Fitness makes it easy to achieve incredible results through a unique blend of hard exercise and personal support.

We are a first-of-its-kind Foundational Fitness movement. This dynamic mix helps HEWmans everywhere build comprehensive strength for life.

Graphic logo with a black star at the center, surrounded by yellow geometric shapes and lines, with the words 'Foundational Fitness' below.
HEW Fitness - Dumbbell Row
A nighttime view of a Hew Fitness gym building with illuminated signage, large windows, and an empty parking lot.
A smiling young woman with wet hair making peace signs with both hands, wearing a black sleeveless shirt and wristbands, in a gym setting.

Be good.
do good.

HEW Fitness prides itself on being a sanctuary where fitness meets community. What sets us apart is our unwavering commitment to not only provide a space for physical transformation, but also our pledge to actively contribute in the communities we call home.

Logo of Hewman Collective featuring the company name in blue and gray text alongside a stylized blue apple icon with a star in the center.

Spreading kindness for real-world good

The HEWman Collective is a unique opportunity to spread kindness at HEW Fitness. As the core philanthropic arm to our franchise, each participating location has the ability to collect and raise money through community-wide efforts:

• Service projects

• Events and challenges

• Charitable merchandise

• And more!

We've donated $125,000+ since 2021

〰️

We've donated $125,000+ since 2021 〰️

Group of people standing behind a table with bananas and tomatoes at a HEW Fitness booth during an outdoor event.
REDF Friday logo with stylized red, black, and blue star and text in red and navy blue.

Remembering Everyone Deployed
[ R.E.D. ]

Every Friday we wear red to honor everyone currently deployed. Our U.S. military members and first responders hold a special place in our hearts, and we take pride in recognizing those who serve.

Along with wearing our RED on Friday, we’ll also push through a dedicated workout. Always tough, they are meant to challenge you both physically and mentally.

Join your fellow HEWmans as we honor valiant heroes each and every week.

HEW Fitness - Soldier Running with Flag - R.E.D. Friday

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